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Data Scientist, Marketing Analytics

  • Anywhere

Company :
WITHIN

Location :
New York, New York

Expiry Date :
Mon, 21 Jun 2021 23:59:59 GMT

Apply Job :
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Description :
About You:

You are naturally curious and embrace failure as you learn new technologies. You are a lifelong learner, continuously finding new ways to stay on top of the latest tools, algorithms and statistical techniques to help you problem solve. You thrive in fast paced environments and are prepared to adapt to new responsibilities and tasks. WITHIN is looking for a Marketing Analytics Data Scientist to work closely with our Integrated Media and Emerging Business teams to identify business problems and design machine learning models to solve those problems.

Responsibilities:

Day to day responsibilities will focus on model design, building, deployment, and storytelling within these specific models:

* Marketing Mix Modeling
* Multi-channel Attribution (Linear TV, OTT, etc.)
* Media Strategy Optimization, A/B Testing
* Customer Lifetime Value (CLV/LTV)

Requirements

Must Have:

* Strong marketing analytics foundation (Marketing Mix Modeling, Customer Lifetime Value, Attribution)
* Proficient in SQL and Python/R
* Experience with data pipelining, from data preparation to analysis to deployment
* Advanced knowledge of machine learning techniques (supervised and unsupervised)
* Basic understanding of deep learning techniques
* Strong attention to detail and ability to adapt to team norms
* Excellent verbal and written communication

Nice to Have:

* Linear TV attribution modeling experience
* Working knowledge of Tableau, Data Studio or other visualization software
* Experience in deploying analytics projects in a cloud environment (GCP, AWS, Azure)
* dbt and/or Airflow experience

Benefits

About Us:

We are Performance Branding experts, working with scalable and enterprise brands including Nike, Spanx, and Shake Shack. We leverage digital channels and creative to grow our clients. Data drives our decision making and enables us to operate like trusted business partners. WITHIN works with brands to collapse the funnel between performance and brand marketing unifying objectives, targets, strategy, and implementation. Partnered with a brands value proposition, our integrated media and personalized content solutions prioritize profits and growth over channel optimization, taking a holistic approach to marketing programs, and training our people across every channel. We use the best technology available along with proprietary tools delivering the best performance for our clients.

Everyone at WITHIN wants to grow and be challenged. Its a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. We support remote work, and provide a physically distanced office space for those who need it.

We offer a competitive salary and benefits based on ability level including:

* Base salary DOE
* Unlimited vacation policy
* Bonus opportunities
* Monthly Phone Stipend
* Comprehensive Medical, Dental, and Vision insurance options
* Dog friendly office
* Full Time Remote Work options