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Marketing Research Analyst Intern

  • Anywhere

Company :
Oshkosh Corporation

Location :
Greencastle, Pennsylvania

Expiry Date :
Mon, 08 Mar 2021 23:59:59 GMT

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Description :
About JLG, an Oshkosh company JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products-including mobile elevating work platforms, telehandlers, utility vehicles and accessories-can be found all over the world. The Product Management Analyst Intern will have the responsibility for executing tactical action plans to support the Aftermarket parts portfolio strategy implementation. Provide direct support to the Product Management Manager in managing the product portfolio lifecycle. Participate in the portfolio offering expansion effort by documenting and defining additional market opportunities. Participate in the coordination of new product development for the service parts portfolio. Align the product marketing goals with the overall Aftermarket goals. ESSENTIAL DUTIES AND RESPONSIBILITIES: These duties are not meant to be all-inclusive and other duties may be assigned. – Work closely with marketing communications to develop product literature, advertisements, promotional materials, web pages, and photography to maximize the communication effort. – Coordinate with the Aftermarket teams (e.g. sales, marketing, communications, pricing, training, customer support, etc.) to apply an overall marketing strategy for the parts offering to the market. – Work with Global Procurement Supply Chain (GPSC) buyers to develop goals and measurements to maximize parts profit. Develop analysis that can be used to create management presentations of source-to-market efforts. – Track, analyze, and review program results to ensure cost, schedules, and product performance are being controlled and managed within established guidelines. Work with the sales team to understand demand drivers for product improvements. – Participate in the new product development process, providing support for the Aftermarket team to meet the defined requirements and goals for new parts. – Conduct market research, product development analysis, evaluate sale trends, gather customer perspectives, develop competitive environment analysis, and obtain sales team input to develop expected sale levels and identify Aftermarket opportunities by commodity groups. – Work with channel partners to develop joint plans for program development and distribution. Address planning, training, and market approach issues to assist the partner with their efforts. – Develop and deliver training activities and materials designed to improve the performance of the sales team and communicate the Oshkosh Corporation value proposition. MINIMUM QUALIFICATIONS: – Enrolled in an accredited university in a related field of study – Minimum 3.0 GPA Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at: or . Oshkosh Corporation is an Equal Opportunity and Affirmative Action Employer. This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Information collected regarding categories as provided by law will in no way affect the decision regarding an employment application. Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation’s legal duty to furnish information. Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be ‘U.S. Persons,’ as defined in these regulations. Generally, a ‘U.S. Person’ is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum. Oshkosh Corporation is an Equal Opportunity employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities, and is committed to providing equal opportunities for all employees and applicants. Information collected regarding categories as provided by law will in no way affect the decision regarding an employment application. Oshkosh Corporation takes affirmative action to employ and advance in employment qualified Minorities, Females, Protected Veterans, and Individuals with Disabilities. Any employee or applicant for employment who is qualified under the applicable regulations will be covered under our affirmative action program. Submission of this information is voluntary, will be kept confidential, and is not a requirement for employment. Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be ‘U.S. Persons,’ as defined in these regulations. Generally, a ‘U.S. Person’ is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.