Senior Marketing Manager Chemistry/Immunoassay
Expiry Date :
Sun, 25 Apr 2021 23:59:59 GMT
Apply Job :
Company Name: Danaher Location: Sacramento, CA Approximate Salary: Not Specified Date Posted: March 16, 2021 Senior Marketing Manager – Chemistry/Immunoassay Meet Your Next Favorite Place to Work!Beckman Coulter Diagnostics, an operating company of Danaher Corporation, is recruiting for a Senior Marketing Manager – Chemistry / Immunoassay.This role is responsible for driving demand and maximizing sales of Clinical Chemistry and Immunoassay portfolios in North America. The incumbent will be responsible for the commercialization of new products, continued growth of existing products, analysis of industry and competitor trends, funnel management, and overall commercial execution. You will also collaborate closely with Global Product Marketing and Product Management on current and in pipeline products to identify market opportunities.Wondering what’s within Beckman Coulter? Take a closer look.Join a team where you can be heard, be supported, and always be yourself. At Beckman Coulter, a Danaher company, we’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates.Our work helps improve millions of lives. We hope you’ll see yourself here, too!In this role, you will have the opportunity to:* Develop and implement commercial and market plans and programs, both short and long term, to increase market share in key customer segments (IDNs, GPOs, Government, Commercial Labs and Distribution).* Work cross-functionally to execute marketing plans for new instrument and assay launches applying the Launch Excellence (LeX) process.* Sets goals for new products both in terms of specific product growth and profitability as well as contribution of new products as a whole to the company’s financial performance.* Establish daily management process to ensure achievement of New Product Development targets and product line growth in key segments.* Create sales tools and training aimed at moving customers through the buying cycle in alignment with menu expansion and new product launch goals* Develop and launch promotions and communication campaigns to expand test menu expansion and hardware sales. Lead visual management to track impact of these promotions and suggest improvements/changes as necessary.* Serve as mentor and coach to Marketing Managers to consistently apply best-practices to LeX process and increase likelihood of NPD revenue attainment.* Work with the sales leadership to ensure sales messaging and skill sets are continually evaluated and improved. Provide guidance and support as needed.* Help remove roadblocks to closing business, stepping in to assist shepherding deals to close as necessary. Perform segmentation of markets to support the strategy, identifying new growth areas* Maintain regular contact with existing customers to strengthen relationships and ensure satisfaction with products, solutions and services offered; implement and monitor creative marketing activities aimed at expanding/growing core business.* Participate in customer symposiums and user group meetings to drive customer retention.* Maximize competitive advantage and champion new directions through superior understanding and analysis of market trends, beliefs, perceptions, behaviors, and scope as well as competitor actions, strengths, weaknesses, and plans.* Maintain a comprehensive knowledge of all legal requirements for marketing campaigns (on- and off- line).* May perform other related duties as required and/or assigned.Essential Requirements:* Bachelor’s degree in field with 14+ years exp. OR Master’s degree in field with 12+ years exp. OR Doctoral degree in field with 9+ years exp.* Minimum 6 years of experience in life science or medical device downstream / commercial marketing or related sales experience is required.* Ability to work in a large, matrixed organization and a working knowledge of the principal areas and role of Marketing / Sales.* Ability to travel 25% to 50%, would be a plus if you also possess previous experience in:* Expertise in clinical diagnostics.* Working knowledge of the principal areas and role of Service, Manufacturing, Planning, R & D, QA and Business Development.* High energy, self-starter with bias for action and sense of urgency.* Excellent problem solving and analytical skills. Ability to perform exceptionally well in fast paced, performance-oriented environment.* Flexible, curious and tenacious with a can-do positive approach in a challenging business.* Strong interpersonal skills and communications style that will develop confidence not only internally among employees and the Executive Team, but also externally among current and potential customers* Proven ability to see new business opportunities, set and meet aggressive objectives and develop strong working relationships across all levels of the organization, including proven influencing skills.* Excellent analytical, project management and planning skills.#LI-GC1#LI-RemoteBeckman Coulter, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to associates’ and their families’ lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the Beckman Coulter, we’re driven by a sense of wonder for what we can create-and what we can become. Here, you’ll accelerate your career while driving innovation that improves lives. You’ll work hard and try new things, with guidance from committed leaders, powerful DBS tools Danaher Business System, and the support of a global organization. As part of the Danaher family of 67,000 associates across the globe, your possibilities for growth and development are unparalleled.We believe that creativity and innovation thrive when the most diverse set of voices are heard, and that’s why we’re taking concrete steps to ensure that we’re fostering an inclusive and engaging workplace for our team. If you’d like to learn more, read stories from our associates on our Careers Blog or contact one of our recruiters.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The ‘EEO is the Law’ poster is available here.