Senior Product Marketer and Researcher
Expiry Date :
Sun, 25 Apr 2021 23:59:59 GMT
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Evive people are game-changers. Evive was founded by two people who wanted to challenge the status quo…and did. Since 2007, that spirit has defined our culture. The work we do is redefining how people use their employee benefits, with SaaS-based services that help people to improve their lives and Fortune 1000 enterprises to optimize their benefits investments. We strive every day for the ideal of #benefitslove. Are you one of us? We’re looking for a content focused Senior Product Marketer and Researcher. Is it you? This unique person will wear two hats within the marketing team. As a skilled and imaginative wordsmith, you approach each new blank page as your canvas. As comfortable crafting a smart paragraph for a drip email campaign as researching, drafting, and editing a white paper, you understand the importance of making each word count. You share the journalist’s pursuit for truth, prizing accuracy, and understanding. Though you geek out over complexity, you have the rare ability to bring clarity and crispness to the subject matter while projecting a brand’s genuine voice. A collaborator at heart, you enjoy bouncing ideas off your teammatesbecause at the end of the day, you, too, are all about making everyone’s great work even better. As a product marketer, you will drive the product positioning and content through internal awareness and external understanding of the market. The second hat will be a market researcher. The ideal candidate will have survey design and survey research experience, with the ability to understand different survey methodologies. Proven history of designing primary research and strategically utilizing secondary research results in order to inform and support GTM strategies and content creation. Survey needs and timeliness will align to the marketing strategy and likely encompass information about the employee journey, communication practices, personalized messaging, and more. Here’s what a Senior Product Marketer and Researcher does at Evive (for people who like bullet lists): Product Marketer – Write clear, concise content consistent with Evive brand’s voice. – Write both short- and long-form content, including but not limited to email campaigns, white papers, eBooks, infographics, case studies, newsletters, webinar decks, sales collateral, speaker decks for conferences, and blog articles. – Simplify complicated topics into communications everyone will understand. – Support content-marketing efforts with research, editing, proofreading, and writing of other content. – Edit PR-related materials such as press releases, bylines, and awards applications. – Central point of contact within sales and marketing for product knowledge and communication by keeping up to date and fully aware of all product roadmaps. – Create content around products and enhancements for the external market. – Conduct thorough research regarding the market in order to provide insight and recommendations on product positioning and branding. – Create and maintain competitive analysis. – All other duties as assigned. Researcher – Experience in market research best practices, primarily including panel survey design and interviewing skills. – Provide direction on necessary research. – Develop and execute research using external research platforms. – Align research to content needs. – Analytical thinker. You bring a lot to the table. – Bachelor’s Degree in Communications, English, Journalism, Marketing, or Public Relations, or equivalent work experience. – 7+ years of hands-on experience in copywriting for marketing, with a diverse range of work samples. – Skilled in creative concept development. – Proficient in G Suite as well as Microsoft Office. – Eye for detail and consistency. – Employee benefits, human resources, or healthcare experience preferred. Evive takes care of its teammates. Here are our current benefits: – Laid-back office, casual attirejeans and a t-shirt are always okay! – Weekly catered lunch + daily stocked kitchen with drinks, fresh fruit, and a variety of other snacks – Competitive salaries with annual bonus pay – Paid Time Offboth for vacation and volunteering – Paid Sick Time – Employer-paid medical insurance + subsidized vision, dental, and short-term disability insurance – Voluntary life and AD & D insurance – 401(k) with up to 2% company match – Student loan assistance program – Employee assistance program – Pre-tax commuter benefit + convenient location (right off the CTA blue line and Union Station) – Treadmill desks: walk and work! – Company-sponsored book club If you’re prepared to go big, go bold, and go beyond, you’re ready to go Evive. Apply now!